Augmented reality at reduced size and actual size: enter the difference!

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Augmented reality at reduced size and actual size: enter the difference!

A subtle blend of 3D and real, augmented reality offers an extraordinary experience. Today present in many professional sectors, such as architecture and design, it is particularly popular for its ability to display any virtual object in real life, and this, in full mobility. But are you familiar with the different types of augmented reality projection?


An AR application for presentations in all circumstances

Previously reserved for fixed and often inconvenient supports, augmented reality has largely developed with the emergence of smartphones at the end of the 2000s. Today, mainly available in the form of applications, augmented reality offers several visualization modes adapting to different needs: mobility, display quality, stability or immersion.

Augmented reality at reduced size

Particularly effective for presentation in meetings, the reduced size augmented reality allows to show the 3D model easily and on any surface. House, building, the application projects an interactive 3D model of the project. It is then possible to turn around the project and manipulate the model as you wish. Imagine being able to show all your projects anywhere with your smartphone or tablet! This is an extremely simple and effective way to give your audience a concrete overview of the project.

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Augmented reality at real size

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It is the most immersive technology in augmented reality. A true visual experience, life-size AR allows even the largest objects to be shown at 1:1 scale. A machine weighing several tons, a house or a building, all models, with no size limit, can be displayed from a dedicated application. There is nothing like this to increase your customers' projection capacity tenfold. The 3D object is there, in front of you, fixed on site and offering a realistic rendering in its future environment. This is the principle behind the IKEA Place application, which allows you to display the brand's furniture directly in your home in real size.

It is also this type of visualization that is used in augmented reality catalogues like Urbasee. Imagine the benefit for industrialists to be able to visualize the space that their machines or assembly lines will occupy in their factories or to be able to change their layout in just a few clicks!

Did you know that? When viewing a house or building, it is possible to visit it in augmented reality. To do this, the interior of the 3D model must be created beforehand. Once the model has been projected in augmented reality at real size, all you have to do is move inside the model and walk around. Urbasee, for example, also allows you to go up to the upper floors: with a simple click, you find yourself on the upper level that you can visit as you wish.

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Tools that will become more widespread

The possibilities of visualization of augmented reality are therefore multiple and adapt to the different problems that professionals encounter. Display quality, mobility, or additional functionalities combined with this technology make it a real presentation or sales aid tool perfectly adapted to the field. This type of application is developed for professionals, but individuals can also benefit from it thanks to the project sharing functions.

Today, there are only a few dozen business oriented augmented reality applications, but we are only at the beginning. This technology brings a lot in terms of visualization of a future project or in logistics. The benefits are no longer in doubt. Proof of this is the growing involvement of Apple and Google in augmented reality.